UX Design

Translating user wants and needs into intuitive digital experiences.

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BMW Range & Route Guide

UX + UI consulting with multinational producer of luxury vehicles , BMW. Crafted designs and prototypes for a responsive website to address customers’ range anxieties and engender excitement about owning an electric vehicle. Launched in November 2021.

 

Improving the grocery shopper journey

User research + UX design work for a General Assembly course. Created cohesive user experiences from user research to wireframes, mid-fidelity mockups, and interactive prototypes for mobile to achieve business and design goals.

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Make the statement without the footprint

UX design work for a General Assembly Certificate program. Executed a UX design process from end to end. Conducted user research, designed lo and hi-fidelity wireframes, and implemented visual design to address design goals.

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Jubilee Housing Website Redesign

UX + UI consulting with D.C non-profit, Jubilee Housing. Crafted wireframes and prototypes for a responsive website to accommodate increasing online traffic and foster a sense of community. Launched in March 2020.

 
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Improving the grocery shopper journey

User research + UX design work for a General Assembly course. Created cohesive user experiences from user research to wireframes, mid-fidelity mockups, and interactive prototypes for mobile to achieve business and design goals.

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Marketing